Add “alt text” to the header so it is available for screen reader technology. With every piece of content we publish, we aim to: Empower. This is our company style guide. Edit and Design. Do not use social media to comment on trending topics or current events that are unrelated to Mailchimp. This can be a somewhat complicated challenge. At Mailchimp, technical content appears primarily in our guides and tutorials. Step 5. Follow. Do you use Mailchimp? © Mailchimp 2020. Keep and save it for a rainy day. If you find you’re getting too far from the intended topic, then you may need to create a separate but related article. Please … This work is available under a Creative Commons Attribution-NonCommercial 4.0 International License. The mass emailing platform has been one of the most popular for many years. © Mailchimp 2020. 5. If you find youâ re getting too far from the intended topic, then you may need to create a separate but related article. Ольга Жолудова. MailChimp Content Style Guide. Be sure headlines are short, descriptive, and parallel, to facilitate scanning. Screenshots, videos, and GIFs may not be necessary for every article or process, but can be helpful to orient new users. Create your header image at 1200x300px and save it at 72 dpi. Welcome to the Mailchimp Content Style Guide | Mailchimp Content Style Guide Guidelines and resources for web writers and editors. If you're looking for the Mailchimp Content Style Guide website, visit styleguide.mailchimp.com. Follow. What is the goal of the user? Use links to make related content available. It’s not traditional in format or content. It helps us write clear and consistent content across teams and channels - mailchimp/content-style-guide Nancy Pong. This is our company style guide. Templates should be considered guidelines and are not intended to be prescriptive. It helps us write clear and consistent content across teams and channels - mailchimp/content-style-guide Skip to main content Guides API Reference Tools Release Notes Blog. Could they be frustrated? This style guide was created for Mailchimp employees, but we hope it’s helpful for other content and communications teams too. Helpful Hint: If your brand has a documented set of core values that also should influence how your content is positioned, consider adding it as a reference in your style guide. Writing Goals and Principles. This work is available under a Creative Commons Attribution-NonCommercial 4.0 International License. Our APIs make it easy to bring data from your app into Mailchimp, so you can manage your audience, send campaigns, trigger event-based emails, and more. Ольга Жолудова. Копирайтер и переводчик. Welcome to the Mailchimp Content Style Guide This style guide is primarily for Mailchimp employees, but we hope it’s helpful to other organizations as well. It’s completely public and available under a Creative Commons Attribution-NonCommercial 4.0 International license. MailChimp’s style guide thoroughly prepares any contributor to create on-brand content. Mailchimp technical content is built from templates, which serve different purposes and readers. Mailchimp’s Content Style Guide is a great example for an effective brand voice guideline. Use H2s for higher-level topics or goals, and use H3s within each section for supporting information or tasks. May 10, 2016. This is our company style guide. GitHub is where people build software. This guide goes beyond basic grammar and style points. In step-by-step instructions, capitalize and bold navigation and button labels as they appear in the app. 2. To research a topic? After getting help from our amazing Facebook community members at Microcopy & UX Writing, we’ve collected the top 14 content style guides for you to use on your next content style guide creation journey. Crop screenshots tightly around the action to focus attention. Avoid rich-text word-processing programs, like Word or Publisher. For each project, consider your audience’s background, goal, and current mood. Follow. It's easy to use - start for free today! Is the reader a prospective user, a new user, or an experienced user? Копирайтер и переводчик. Writing Goals and Principles. Originally published here: … Nancy Pong. This is our company style guide. Kate created the initial version, a PDF, and led on the creation and launch of the online version in 2015 too. This section will lay out the guiding principles of technical content, discuss the main types of technical content, and outline the process of writing and editing technical articles. Back to the Top. This is our company style guide. Only use ordered lists for step-by-step instructions. Highlights include the voice and tone section and word list section. by I have messed around and evaluated a good quantity of autoresponders over the last couple of years and they all have actually had good and bad qualities based on business you are running. Separate steps into logical chunks, with no more than 2 related actions per step. That question might be broad or narrowly focused, but either way our goal is to provide answers without distraction. MailChimp. If you work at Mailchimp. More than 50 million people use GitHub to discover, fork, and contribute to over 100 million projects. … Basics. [email protected] ’s style guide prepares any … Since 2015, Mailchimp has made its content style guide available online, becoming an inspiration for many. Since 2015, Mailchimp has made its content style guide available online, becoming an inspiration for many. Follow. We invite you to use and adapt this style guide as you see fit. mailchimp content style guide. Follow. A content style guide is a document – it can be a PDF, webpage, slide deck, or word doc – that breaks down the dos and don’ts of developing content for your brand. To complete a task? Written by. Here’s how to create your header image: Reference the two header image layout options illustrated below; Create your header image at 1200x300px and save it at 72 dpi; Plug in the header image at the top of your template. Link your header to your department’s web page. Respect. Are they in a hurry? MailChimp Content Style Guide. We welcome any feedback for improving the guide. 4. Developer Tools Integrate your data for smarter marketing. Ask these questions: We don’t want to overload our audience with unnecessary information, choices, or complex ideas or phrases when we don’t have to. It's also public-facing, but much more comprehensive. Reference the two header image layout options illustrated below. This style guide was created for Mailchimp employees, but we hope it’s helpful for other content and communications teams too. Avoid rich-text word-processing programs, like Word or Publisher. Do not use current event or trending hashtags to promote Mailchimp. Not satisfied with merely defining the best in voice and tone guides, MailChimp has also shared its content style guide, mechanics, grammar, content types, and a wide variety of web elements and deliverables. Someone reading technical content is usually looking to answer a specific question. Focused users often scan an article for the part that will answer their particular question. Take a look at MailChimp's style guide. Please use it as a reference when you’re writing for Mailchimp. Keep headlines and paragraphs short and scannable, Use second person and describe actions to a user, Provide context through embedded screenshots, videos, and GIFs, Creative Commons Attribution-NonCommercial 4.0 International License. We’ve divided the guide by topic based on the types of content we publish, so you can reference it as needed or browse in order. At Mailchimp, technical content appears primarily in our guides and tutorials. When a user clicks the title of an article, they expect to find the answer they want. Don’t stray too far from the title or topic at hand. Use unordered lists to display examples or multiple notes. Technical content talks to users when support agents can’t. When additional explanation or a screenshot is necessary, use a line break inside the list item. Keep sentences, paragraphs, and procedural steps focused and concise. MailChimp Content Style Guide. Set up and purchase ads for Facebook or Instagram without … Plug in the header image at the top of your template. We break a number of grammar rules for clarity, practicality, or preference. If an unordered list comprises more than 10 items, use a table instead. Written by. Be sure headlines are short, descriptive, and parallel, to facilitate scanning. We may deviate from or combine elements of different templates to best serve the reader. Trending topics. From the guide. They add styling code to the text that can prevent your ability to style content in the campaign builder.If you want to copy content from a rich-text editor, website, or email program, click the Paste as plain text icon on … If … Include a voice and tone section within your content style guide to get your … Be as clear as possible. We break a … All we ask is that you credit Mailchimp. Follow. 3. Facebook and Instagram Ads. They offer specific writing recommendations for numerous different channels and content types: Follow their lead with your own style guide. Learn more about alt text. content-style-guide/01-writing-principles.html.md. Use simple words and phrases, avoid gerunds and hard-to-translate idioms or words, focus on the specific task, limit the number of sentences per paragraph. Follow. H3: Get inspired and learn best practices. Technical content articles vary in target audience, goal, and tone. Link your header to your department’s web page. Check out its style guide if you’re looking to create a guide with a lot of detail. This means it needs to address how to write/produce content in the appropriate way for the intended audience.In one of my favourite parts of the Mailchimp content style guide, they really have given consideration to this in relation to their technical content. It helps us write clear and consistent content across teams and channels. The entire guide is searchable, so you can go straight to the item you’re looking for. In the UX Writing Hub’s training program, we have a module dedicated solely to content style guides. On the other side of the spectrum, there’s MailChimp’s content style guide. Email Marketing Style Guide for MailChimp Header image. Be aware of what’s going on in the news when you're publishing social content for Mailchimp. A content style guide for the community The origin story for this content style guide starts with Kate Kiefer Lee who was the very first writer at Mailchimp. Customize the content of your emails, landing pages, website, and other types of marketing in Mailchimp. Although articles are organized differently, some formatting tips are consistent throughout all technical content. Shopify Voice and Tone. Think of it like this: Capitalize proper names of Mailchimp products, features, pages, tools, and teams when directly mentioned. This section will lay out the guiding principles of technical content, discuss the main types of technical content, and outline the process of writing and editing technical articles. This is particularly critical when a user may be new and/or frustrated. Technical content uses organization, capitalization, and other formatting to help convey meaning. ... A collection of original content that celebrates the entrepreneurial spirit. Customize the content of your emails, landing pages, website, and other types of marketing in Mailchimp. @@ -1,22 +1,22 @@---title: Welcome to the MailChimp Content Style Guide: title: Welcome to the Mailchimp Content Style Guide: layout: article: This style guide was created for MailChimp employees, but we hope it’s helpful for other content and communications teams too. Creative Commons Attribution-NonCommercial 4.0 International License. It helps us write clear and consistent content across teams and channels. Someone reading technical content is usually looking to answer a specific question. Is the user in the middle of a task? Organize article content with H2s and H3s. It helps us write clear and consistent content across teams and channels - mailchimp/content-style-guide Patterns; Foundations; Color; Data Visualization; Grid System; Typography; Components; Buttons Someone reading technical content is usually looking to answer a specific question. When writing technical content, follow the style points outlined in the Voice and tone and Grammar and mechanics sections. Anja Wedberg. Here are some other goals and pointers to keep in mind. Mailchimp is the All-In-One integrated marketing platform for small businesses, to grow your business on your terms. The Mailchimp team has put together a detailed social media style guide which can be a great source of inspiration for any company looking to define their own. Help people understand Mailchimp by using language that informs them and encourages them to make the most of our products. Treat readers with the respect they deserve. If you must include edge cases or tangentially related information, set it aside in a Before You Start list or Notes field. But you’ll need to think through your content strategy and define the needs and wants of the company to create the ideal guide for your company. Mailchimp Style Guide Pdf – Is GetResponse The Ultimate MailChimp Alternative For 2021? Here are some examples of article templates we use. Nancy Pong. Include each type of content your team creates. Here’s how to create your header image: 1. Whether or not you work at Mailchimp, we welcome your thoughts and suggestions. The Mailchimp content styleguide can serve as a solid jumping-off point if you’re creating your own guide, offering inspiration and a potential format to follow. Use Mailchimp to build and send emails for your contacts. MailChimp Content Style Guide. Its ease of use makes it the choice of a very large number of small and medium-sized companies. 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